Tracking Integrity Report — OmniFunnel Marketing

What you get

The report your ad platforms hope you never read.

It opens with the money: how much of your spend is optimizing on signal your platforms cannot see, and what closing the gap is worth in cost per sale or lead and ROAS. Then it shows you every gap, with the receipt. These are real pages from a real dossier, because the artifact is the pitch.

The bottom line

What your tracking gaps cost you, in your numbers.

Your dossier opens with the money picture: the share of your monthly spend that is optimizing on signal your platforms cannot fully see, and what closing it is worth in cost per sale or lead, ROAS, and recoverable conversions. Every figure is a conservative industry benchmark applied to the spend you give us, with the math shown.

The verdict

A dossier, not a score.

A number out of 100 is the least of it. The cover states the verdict in one paragraph, scores each platform on the signal it actually receives, and names the two or three gaps carrying the most of your spend.

The identity ledger

What each platform can prove about your customers.

Ad platforms pay you back in proportion to what they can prove about who converted. We decode the match keys inside your actual event payloads: click IDs, browser IDs, dedup keys, hashed contacts. Green means present and correctly formed.

The 7 day clock

How long your attribution survives in Safari.

Safari caps JavaScript set cookies at 7 days. We show every attribution cookie, whether your server or the browser set it, and which returning customers reappear as new because the click to conversion link quietly expired.

The real world

What a third of your visitors actually send.

We re run the whole journey behind a standard ad blocker and under a mobile phone. Real visitors run both, the signal loss never shows up in your platform reports, and moving to server side does not always save it. This is the finding that lands hardest.

The receipts

Evidence your developer can check.

Every finding ships its proof in the browser's own tools: the network calls, the cookies, the decoded payloads, byte for byte. When your technical person verifies us and we hold up, that is the whole credibility game, and we play it on purpose.

How it works

A recorded visitor walks your funnel. We read the wire.

Tell us your site

Your URL, your email, and whether you optimize for sales or leads. That is the whole ask.

~30 SECONDS

A recorded browser walks your funnel

It arrives carrying ad click IDs and moves through your funnel the way a real visitor does, to a product and cart or to your lead form, while every network call your tracking makes is captured and decoded. Nothing on your site changes.

~5 MINUTES, FULLY AUTOMATED

Your dossier lands in your inbox

A private link to the full report: the money picture, every finding with its receipt, and a prioritized fix plan where most items are under an hour of work.

~15 MINUTES END TO END

Why operators trust it

Three states. Never guesses.

Free scanners cry wolf: they call a pixel broken when it was correctly waiting for consent. Every claim in your dossier is exactly one of three things.

OBSERVED ON THE WIRE

We watched the request leave the browser and decoded it. The evidence ships with the finding.

SILENT ON THE WIRE

No event left the browser in our recorded session. Silent is not the same as broken, and the report never pretends otherwise.

NOT VERIFIABLE FROM OUTSIDE

Some truths live only inside your accounts. Anyone who claims to see them from a URL is guessing. We name them instead.

The dossier ends with the six questions no outside scan can answer: match quality scores, dedup completion, whether your conversion event fires once or twice. In the accounts we connect, defects behind that wall are the rule, not the exception. That conversation is where we earn the audit.

Get your dossier

Find out what your spend is really optimizing on.

You are paying three ad platforms to learn from your tracking signal. If that signal is thin, duplicated, or silent, every optimization runs on bad data, and no dashboard will tell you. The wire will.

Free, automated, no call required to get the report
Read only from the outside. We never touch your site or accounts
Optional competitor teardown, same journey run on their store
Private tokenized link. Your results are never shared or indexed

See exactly what your tracking says about a paid click. And everything it never says.